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business email marketing chicago
Can any Marketing people help me?
I have a project to do for a small business class, the problem is I need info. on female psycho-graphics but can only find demographics. Can anyone tell me where I can find good information that doesn’t cost $7900.00.
I have looked up women’s magazines, but they only have demographics. I even emailed the editor of the Chicago Tribune to find the psycho-graphics for women who read the paper, with no luck.His assistant emailed me back and said they don’t have the information in a format available to the public. (It was nice to actually get a reply.) any suggestions would be great. I have spent days days looking for this info.
I need info. on woman probably 15-45. The instructor based the assignment on a personal trainer he knoes eho is trying to start his own business to teach women self defense and violence prevention.
This is a very broad question – it is really very dependent on the product category. Additionally, within this segment, there are many sub segments by income, geography, etc. Here are a few suggestions:
1) Tell us more what your product or service is – maybe one of us can point you in a direction that will give you some information. This group can have very different attitudes when buying a car, for example, than when buying home improvement products.
2) Be sure you understand the specific sub segment you are targeting. 25-39 year olds are not only different by the variables defined above, but also represent a very broad range themselves – 25 year-olds, for example, can be very different than 39 year olds.
3) Ultimately, the best way for you to get this information is probably to do some primary market research of your own. You need to define the objectives of your research – what specifically is your ultimate goal? Are you trying to motivate consumers to an action? Are you trying to sell a product using a promotion? Are you trying to increase market share? Give the possible answers to these questions, what action(s) would you take? Then you can start formulating a research plan.
Good luck!
Clevjew
How to Make Email Marketing a Nonprofit’s Best Friend – video